New to SEO? Here's what you need to know

 

New to SEO? Here's what you need to know

If you are building a business online, chances are you've come across terms like content marketing, leads, conversions, analytics, and so on that have made your head spin. Search Engine Optimization (SEO) is one of those terms. 

What is SEO?

SEO is a marketing tactic to improve the quality and quantity of the internet traffic to your website so that you rank well on search engines. SEO allows you to boost your brand awareness via organic or non-paid search engine results. 


Why use Search Engine Optimization?

As you navigate the content marketing world in 2020 to amass as much as attention as possible, you need to get a grip on your SEO game to get the best results. Here are a few reasons for you to focus on SEO: 

Get more traffic

Optimizing your SEO strategy allows you to rank high on the Search Engine Results Page (SERP). The higher you rank, the higher the chances that people find your page. In other words, you get more traffic, more leads. Couple your SEO game with a fantastic line of products & services, and a user-friendly website, and you can expect to see visitors turn into returning customers. 

Brand building made easy

Your brand is affected by the content you put out and how people receive it. Focusing on SEO can allow you to cement your presence online. Putting out killer content will get you the results you want because people will find your site and potentially share it and give good reviews. The more your brand is exposed, the more your leads. There are a variety of SEO factors that affect your results. Two common ones that you need to fix are keyword research and website speed.

No need to pay for ads

With content marketing taking over, you do not need to rely on traditional marketing strategies that require you to pay for ads and run them to get prospects. SEO allows you to reach your target audience without having to spend almost anything, which is not true in the case of radio, magazines, newspapers, and other forms of media. SEO allows you to make up for the lack of advertisements by posting excellent content to get customers returning to your website. 

SEO allows you to cement your brand's credibility

The internet has changed the game in a multitude of ways. Any remotely successful business has an online presence and makes money on the internet. Gone are the days of not having information at your fingertips. All it takes is a Google search for one to compare your brand to other options and choose the one that suits them the best. SEO allows your website to become the go-to place for your niche, making it easy for your prospect to know what they want and go ahead with your brand. However, you need to ensure your content is top-notch for this to happen. 

What can you do to up your SEO game?

There are over 200 factors that can affect your SEO strategy. Here are a few primary factors that you should take care of: 

Keyword Research

Start by figuring out what you want to optimize your content for. In other words, determine terms that people search for in the search bar (also known as keywords), and include them in your content to up your chances of ranking high in the SERP. As you look for the right keywords, you need to take a few factors into account. The main ones are search volume, competition, and relevance. 

  • Search volume determines the audience you can reach. The more searches a keyword has, the bigger the audience you reach by using the keyword. However, using keywords that are barely searched for will not yield any results because you will not be able to reach a sizable audience. 

  • You have to understand your competition. In other words, you ought to consider the likelihood of ranking for the keyword you choose

On-Page Optimization

Ignoring On-page optimization is a blunder. On-page SEO includes title tags, meta descriptions, and the content itself. 

  • Keep in mind that the title tag is not your page’s headline. The headline you find on the page is generally an H1 or H2 HTML element. You can find the title tag on the top of your browser.

  • In addition to having a compelling title tag to capture attention, be sure to optimize your meta description, which is your site’s additional ad copy. Having a succinct description of your website or page can help you hook visitors and increase traffic to your site. 

  • You also want to experiment with different forms of content. Consider writing long-form content. Write 2000-word blog posts and relatively shorter unique pieces. Duplicating content will get you in trouble. You should also consider writing posts that one can share on social media platforms. 

Page Speed

This is a common SEO issue that goes under the radar. Optimizing your page speed is crucial if you want to amass massive amounts of traffic. Given how people have extremely low attention spans, having a page that takes time to load can make you lose a lot of visitors and potential customers. Search engines value fast loading sites, which is why you need to ensure your website loads fast if you want to boost your traffic and conversions. 

Mobile compatibility

If you are launching a website, you should place more importance on optimizing your site for mobile devices than computers because your target audience is most likely to find your site on their phones first. In fact, mobile traffic exceeds computer traffic in some niches. 

Conclusion

There you have it - a simple guide to get you started with SEO. By now, you've probably realized that SEO is just as important (if not more) as learning how to build an email list, see Facebook analytics, Instagram insights, etc. 


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